The Main Misfit

Steve Wharton boasts an illustrious career in the ad tech industry, spanning more than 18 years. Most recently, at Microsoft, he played a pivotal role on the Netflix "Basic with Ads" CTV activation team. Steve's professional journey includes time at renowned organizations such as Pandora Radio and Simpli.fi along with the notable achievement of co-founding One Portal, a successful bootstrapped ad tech venture. His expertise extends across a spectrum of media formats, encompassing CTV, Video, Display, and Audio, and he excels in crafting both performance-driven and awareness-focused campaigns for brands and agencies.

Additionally, Steve has been a featured speaker at events like Cannes Lion, SXSW, Sundance Film Festival, and CES.

Our Team:

Seasoned AdTech Experts, Industry Disruptors

We're a collective of AdTech veterans and programmatic masters. We're passionate about cutting through the noise and empowering agencies to make smarter AdTech decisions.